Ice Cream in Bulgaria

Euromonitor International
December 17, 2014
66 Pages - SKU: EP5492048
Countries covered: Bulgaria

Ice Cream in Bulgaria

In 2014, ice cream is set to increase by a healthy 5% in total volume terms, compared with a stale performance over the review period. Expected growth in 2014 comes after a decline in the previous three years in total volume terms. Stagnation of the Bulgarian economy between 2010 and 2012 negatively impacted sales of impulse goods. As a result, sales of ice cream suffered as it was still a novel category and Bulgarians mainly see ice cream as a non-essential product, eaten during the summer...

Euromonitor International's Ice Cream in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ice Cream market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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