Ice Cream in Bulgaria
In 2014, ice cream is set to increase by a healthy 5% in total volume terms, compared with a stale performance over the review period. Expected growth in 2014 comes after a decline in the previous three years in total volume terms. Stagnation of the Bulgarian economy between 2010 and 2012 negatively impacted sales of impulse goods. As a result, sales of ice cream suffered as it was still a novel category and Bulgarians mainly see ice cream as a non-essential product, eaten during the summer...
Euromonitor International's Ice Cream in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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