Ice Cream in Bulgaria

Ice Cream in Bulgaria - Economic uncertainty has affected ice cream. Whilst in 2011, impulse ice cream performed the strongest out of all packaged ice cream categories, the consumption patterns changed in 2012. As consumers tried to be more rational in their purchases, they showed increasing preference towards bulk ice cream for home consumption. In 2012, if speaking of volume growth patterns, take-home ice cream showed the highest volume growth and within that ice cream desserts and bulk dairy ice cream showed the...

Euromonitor International's Ice Cream in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ice Cream market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.