The health and wellness trend continued to gain ground in Denmark in 2015. Hence, Danish parents tried to limit the number of sweet and sugary drinks consumed by their children and find healthier alternatives, such as tea. Drinks which come in powder format and have to be mixed with water, milk or other liquids, such as other hot drinks or powder concentrates, are perceived as artificial. The general view is that flavoured milk drinks are more natural, albeit still not particularly healthy.
Euromonitor International's Other Hot Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Other Hot Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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