Given the maturity of the category, there were no major trends that affected these products in 2015. Manufacturers instead focused on fine-tuning the already existing product offering with updates. There was a slight trend towards more simplified and multifunctional products such as Ikea’s new IKEA 365+ collection, which tried to find crossovers between plates and bowls, and make it simpler to hold the product with one hand. Simplified products also came in the form of country-style plates and b...
Euromonitor International's Homewares in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Homewares market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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