Homeshopping in Brazil

Homeshopping in Brazil

Homeshopping continued to face strong threats from other retailing formats in 2012. Internet retailing in particular has dampened growth, and major homeshopping players such as Polimport Comércio e Exportação and Sociedade Comercial e Importação Hermes are building up their internet sales capabilities in response. Homeshopping has remained somewhat popular mainly in rural areas, where few consumers have credit cards and internet penetration rates remain low. Consumers in these areas also see...

Euromonitor International's Homeshopping in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Healthcare Homeshopping, Food and Drink Homeshopping, Furniture and Homewares Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Media Products Homeshopping, Other Homeshopping, Toys and Games Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Homeshopping market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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