Home Furnishings in Romania

After being severely hit by the crisis, home furnishing experienced positive growth in 2011, for the first time since 2008. Thus, current value sales of home furnishings totalled RON3.4 billion. Whereas in 2010, it witnessed an unprecedented -14% rate in current value sales, 2011 marked a modest recovery of 1% growth. During 2011, the main trend affecting the manufacturers and retailers was their change in strategy, in order to overcome the decline in sales they had experienced until then.

Euromonitor International's Home Furnishings in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Household Textiles, Indoor Furniture, Lighting, Outdoor Furniture, Window Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Furnishings market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.