After years of rapid development of the local market for home furnishings products, retailers and manufacturers saw demand fall due to tight consumer budget constraints in 2015. As the Brazilian recession and economic crisis intensified and consumers started to feel a decline in their purchasing power, cuts in expenditure, especially for products not considered to be of basic necessity, were visible in the market. This negative effect pushed the home furnishings category into decline, dropping b...
Euromonitor International's Home Furnishings in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Furnishings market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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