Hey-Song Corp can be expected to maintain its strong presence in carbonates. At the same time, the company is likely to explore opportunities in new, innovative products that will enable it to combat the declining demand in carbonates. This will allow the company to tap into Taiwanese consumers’ growing preference for less sweet beverages. As an older, established brand, it is likely to also focus its efforts on attracting a new and younger consumer base.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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