Hermès is the acme of luxury for most aspirational consumers, with its iconic Birkin bags selling for as much as US$200,000. The company’s old-fashioned business model, with in-house production still largely based in France and a cautious approach to retail, has helped preserve exclusivity. It is increasing its focus on the US, as markets in Asia Pacific soften, but its super-wealthy consumer base is less vulnerable to this, and the company continues to strongly outperform the market.
Euromonitor International’s Hermès International SCA in Luxury Goods (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Luxury Goods industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Luxury Goods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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