Australian consumers in 2016 continued to be drawn to herbal/traditional products due to greater concerns about the amount of chemicals they put in their bodies. They are also increasingly taking a more proactive approach to their health, favouring products which prevent illness rather than treat it, such as herbal/traditional dietary supplements, or through making dietary and lifestyle changes. In fact, in 2015 sales of vitamins and dietary supplements overtook those of OTC healthcare products...
Euromonitor International's Herbal/Traditional Products in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Herbal/Traditional Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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