H&M Hennes & Mauritz AB (H&M) continued to enjoy strong growth in 2016, driven by its strategy of aggressive store expansion into new markets, and an increasingly potent online offer. 2017 is set to see the launch of at least one new stand-alone brand, and the possible launch of a physical store for its H&M Home sub-brand, its first venture outside apparel and footwear. However, it has indicated that it intends to slow the speed of store expansion, and shift to a joint physical/online retailing...
Euromonitor International’s H&M Hennes & Mauritz AB in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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