H&M Hennes & Mauritz AB (H&M), the Swedish fast fashion pioneer continues to thrive. Its strategy of aggressive store expansion continues apace, with the opening of its 4,000th store in April 2016. It is also stepping up its online offer, has launched into beauty retail and is rumoured to be launching a new brand in 2017 as part of its growing multi-brand strategy (although the H&M brand remains dominant).
Euromonitor International’s H&M Hennes & Mauritz AB in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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