Henkel Soad aims to exploit the full potential of its brands in order to gain value share in the categories in which is present and surpass rival companies by strengthening its brands, innovating and focusing on the needs of consumers. The company is also pursuing operational excellence through improved quality control processes, economising and a strong focus on IT. Henkel Soad intends to take advantage of the strength of its brands in developed countries in order expand its footholds in...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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