Health and Wellness - Packaged Food in Italy

Euromonitor International's Health and Wellness Food in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different beverage sectors. It provides the latest retail sales data (2002-2005), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change. . Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products . Why buy this report? * Get a detailed picture of the health and wellness beverages industry; * Pinpoint trends and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.