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Health and Wellness - Packaged Food in Germany

Euromonitor International
November 1, 2007
125 Pages - SKU: EP1786561

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Germany

Euromonitor International's Health and Wellness Packaged Food in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2006), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products.

Why buy this report?

Get a detailed picture of the health and wellness packaged food industry ;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands ;
Use five-year forecasts to assess how the market is predicted to develop

HEALTH AND WELLNESS - PACKAGED FOOD IN GERMANY: Executive Summary; Health and Wellness Products Decisive for Company Performance; Organic Widely Available; Better-for-you Dominates; Private Label Products Gain Share; Health and Wellness Food - Key Trends and Developments; Bright Prospects for the Health and Wellness Dairy Market; Organic: From Niche To Mainstream; Obesity Discussions Drive BFY Sales; Growing Number of Organic Suppliers and Products; Organic Food - Key Trends and Developments; Legislation; Trends; Key Players and Brands; Prospects; Better for You Products - Key Trends and Developments; Legislation; Trends; Key Players and Brands; Prospects; Fortified/functional Food - Key Trends and Developments; Legislation; Trends; Key Players and Brands; Prospects; Market Data; Definitions
LOCAL COMPANY PROFILES - GERMANY: Alnatura Produktions- & Handels GmbH; Strategic Direction; Key Facts; Company Background; Competitive Positioning; Campina GmbH; Strategic Direction; Key Facts; Company Background; Competitive Positioning; Hipp GmbH & Co Vertrieb Kg; Strategic Direction; Key Facts; Company Background; Competitive Positioning; Molkerei Alois Müller GmbH & Co Kg; Strategic Direction; Key Facts; Company Background; Competitive Positioning; Wrigley GmbH; Strategic Direction; Key Facts; Company Background; Competitive Positioning
CONFECTIONERY IN GERMANY: Headlines; Trends; Health Conscious Consumers Not Switching To Health and Wellness Substitutes; Confectionery Consumption Not Replaced by Diabetic Products; Organic Sales Good for the Long Term; Health Factors Not Always Diet Related; Price Positions Protect Value; Distribution Changes Create Some Price Pressure; Competitive Landscape; Prospects; Change in Consumer Base Key To Market Development; Growth Blockers; Increase in Product Availability Driven by Retail Reformation; Organic Demand Set To Rise; Sector Data
BAKERY PRODUCTS IN GERMANY: Headlines; Trends; Organic Products May Be More Important Than They Appear; Product Development Based on New Grains; Functional Developments Driven by Nutritional Additives; Demand for Artisanal Bread Inhibits Private Label Products; Naturally Healthy Products Ingrained in German Consumption Habits; Allergies Help Sales; German Consumers Less Price Sensitive for Bread and Bakery; Competitive Landscape; Bakery Environment Remains Unconsolidated; Product Development Drives Sales; Distribution Underdeveloped; Diabetic Products in Decline; Varieties Proliferate in Non-bread Products; Prospects; Growth Inhibited by Fragmentation; Dietary Changes Rather Than Product Switches May Limit Growth; External Growth Drivers; Sector Data
ICE CREAM IN GERMANY: Trends; Sector Data
DAIRY PRODUCTS IN GERMANY: Headlines; Trends; Competitive Landscape; Prospects; Sector Data
SWEET AND SAVOURY SNACKS IN GERMANY: Trends; Sector Data
SNACK BARS IN GERMANY: Trends; International Brands; Sport Drives Sales; 5-a-day Helps Fruit Bars; Increased Specialisation Sustains Values; Distributive Limitations Restrict Sales; Naturally Healthy Bars Remain Dominant; Performance Determined by Naturally Healthy Snack Bars; Convenience Comes To the Fore; Sector Data
READY MEALS IN GERMANY: Sector Data
SOUP IN GERMANY: Trends; Sector Data
PASTA IN GERMANY: Trends; Sector Data
CANNED/PRESERVED FOOD IN GERMANY: Trends; Sector Data
FROZEN PROCESSED FOOD IN GERMANY: Trends; Sector Data
RICE IN GERMANY: Trends; Sector Data
CHILLED PROCESSED FOOD IN GERMANY: Trends; Sector Data
OILS AND FATS IN GERMANY: Headlines; Trends; Competitive Landscape; Prospects; Sector Data
SAUCES, DRESSINGS AND CONDIMENTS IN GERMANY: Trends; Sector Data
BABY FOOD IN GERMANY: Trends; Sector Data
SPREADS IN GERMANY: Trends; Switch To Health and Wellness Products Easily Made; Organic Sales Strong; Potential in Reduced Fat; Honey Benefits From Functional Image; Expectations Defined in Part by Home Cooking; Price Pressure Limits Growth; Sector Data

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Health and Wellness - Packaged Food in Germany

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