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Health and Wellness - Nutritionals in Romania

Euromonitor International
September 1, 2009
61 Pages - SKU: EP2465990

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Romania

Euromonitor International's Nutritionals in Romania market report offers a comprehensive guide to the size and shape of the health and wellness nutritional market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: Herbal/traditional products; Slimming products; Sports nutrition; Vitamins and dietary supplements

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the health and wellness nutritional industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Health and Wellness - Nutritionals in Romania

Euromonitor International

September 2009

List of Contents and Tables

Executive Summary
: Nutritionals Continues To Grow in 2008
Growth Is Sustained by Higher Incomes

Strong Competition Between Local Producers and Multinational Companies

Distribution Channels Diversify in 2008

Changes in Consumer Lifestyles Will Dictate the Forecast Period Performance

Key Trends and Developments

Ageing Population

Higher Incomes Drive the Self-medication Trend

Nutritionals Categorised Under Highly Regulated OTC Medicines

Sales of Nutritionals Increase in Line With Pharmacy Modernisation

Strong Competition Between Local Producers and Multinational Companies

Appendix

National Legislation

Advertising

Self-medication and Preventative Medicine

Alternative Therapy

Diet Programmes

Local Products

Retail Distribution

Definitions
: Summary 1 Research Sources
Hofigal SA

Strategic Direction

Key Facts
: Summary 2 Hofigal SA: Key Facts; Summary 3 Hofigal SA: Operational Indicators
Company Background

Production

Competitive Positioning
: Summary 4 Hofigal SA: Competitive Position 2008
Laboratoarele Fares Biovital SRL

Strategic Direction

Key Facts
: Summary 5 Laboratoarele Fares Biovital SRL: Key Facts; Summary 6 Laboratoarele Fares Biovital SRL: Operational Indicators
Company Background

Production

Competitive Positioning
: Summary 7 Laboratoarele Fares Biovital SRL: Competitive Position 2008
Headlines

Trends

Competitive Landscape

Prospects

Sector Data
: Table 1 Sales of Vitamins and Dietary Supplements: Value 2003-2008; Table 2 Sales of Vitamins and Dietary Supplements: % Value Growth 2003-2008; Table 3 Folic Acid v Other B Vitamins 2004-2008; Table 4 Dietary Supplements by Positioning 2006-2008; Table 5 Vitamins and Dietary Supplements Company Shares by Value 2004-2008; Table 6 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008; Table 7 Vitamins Brand Shares by Value 2005-2008; Table 8 Dietary Supplements Brand Shares by Value 2005-2008; Table 9 Forecast Sales of Vitamins and Dietary Supplements: Value 2008-2013; Table 10 Forecast Sales of Vitamins and Dietary Supplements: % Value Growth 2008-2013
Headlines

Trends

Competitive Landscape

Prospects

Sector Data
: Table 11 Sales of Herbal/Traditional Products: Value 2003-2008; Table 12 Sales of Herbal/Traditional Products: % Value Growth 2003-2008; Table 13 Forecast Sales of Herbal/Traditional Products: Value 2008-2013; Table 14 Forecast Sales of Herbal/Traditional Products: % Value Growth 2008-2013
Headlines

Trends

Competitive Landscape

Prospects

Sector Data
: Table 15 Sales of Slimming Products: Value 2003-2008; Table 16 Sales of Slimming Products: % Value Growth 2003-2008; Table 17 Slimming Products Company Shares 2004-2008; Table 18 Slimming Products Brand Shares 2005-2008; Table 19 Forecast Sales of Slimming Products: Value 2008-2013; Table 20 Forecast Sales of Slimming Products: % Value Growth 2008-2013
Headlines

Trends

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