Euromonitor International's Nutritionals in Norway market report offers a comprehensive guide to the size and shape of the health and wellness nutritional market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.Product coverage: Herbal/traditional products; Slimming products; Sports nutrition; Vitamins and dietary supplements
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the health and wellness nutritional industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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- Health and Wellness - Nutritionals in Norway
- Euromonitor International
- May 2009
- Executive Summary
- Vitamins and Dietary Supplements Drive Nutritionals' Growth
- Norwegians Gain Weight
- Healthfood Chains Consolidate
- Axellus and Nycomed Hold Leading Value Shares
- Focus on Health
- Key Trends and Developments
- Back To Basics Trend
- Upswing in Demand Despite Bad Press
- Older Consumers More Important
- Appendix
- National Legislation
- Advertising
- Self-medication and Preventative Medicine
- Alternative Therapy
- Diet Programmes
- Local Products
- Retail Distribution
- Definitions
- Summary 1 Research Sources
- Axellus As
- Strategic Direction
- Key Facts
- Summary 2 Axellus AS : Key Facts
- Summary 3 Axellus AS: Operational Indicators
- Company Background
- Production
- Summary 4 Axellus AS: Production Statistics 2007
- Competitive Positioning
- Summary 5 Axellus AS: Competitive Position 2008
- Med-eq As
- Strategic Direction
- Key Facts
- Summary 6 Med-Eq AS: Key Facts
- Summary 7 Med-Eq AS: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 8 Med-Eq AS : Competitive Position 2008
- Vesterålens Naturprodukter As
- Strategic Direction
- Key Facts
- Summary 9 Vesterålens Naturprodukter AS: Key Facts
- Summary 10 Vesterålens Naturprodukter AS: Operational Indicators
- Company Background
- Production
- Summary 11 Probio Nutraceuticals AS: Production Statistics 2007
- Competitive Positioning
- Summary 12 Vesterålens Naturprodukter AS: Competitive Position 2008
- Headlines
- Trends - Vitamins and Dietary Supplements
- Table 1 Penetration of Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies for Total Population
- Table 2 High Frequency Users (More Than Five Times Weekly) of Vitamins (Pills and Liquid Formats), Cod Liver Oil and Natural Remedies by Age Group
- Trends - Vitamins
- Trends - Dietary Supplements
- Competitive Landscape
- Prospects
- Sector Data
- Summary 13 Dietary Supplements: Brand Ranking by Positioning
- Table 3 Sales of Vitamins and Dietary Supplements: Value 2003-2008
- Table 4 Sales of Vitamins and Dietary Supplements: % Value Growth 2003-2008
- Table 5 Folic Acid v Other B Vitamins 2004-2008
- Table 6 Dietary Supplements by Positioning 2006-2008
- Table 7 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
- Table 8 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
- Table 9 Vitamins Brand Shares by Value 2005-2008
- Table 10 Dietary Supplements Brand Shares by Value 2005-2008
- Table 11 Forecast Sales of Vitamins and Dietary Supplements: Value 2008-2013
- Table 12 Forecast Sales of Vitamins and Dietary Supplements: % Value Growth 2008-2013
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 13 Sales of Herbal/Traditional Products: Value 2003-2008
- Table 14 Sales of Herbal/Traditional Products: % Value Growth 2003-2008
- Table 15 Forecast Sales of Herbal/Traditional Products: Value 2008-2013
- Table 16 Forecast Sales of Herbal/Traditional Products: % Value Growth 2008-2013
- Headlines
- Trends
- Table 17 Norwegians Opinion on Dieting
- Competitive Landscape
- Prospects
- Sector Data
- Table 18 Sales of Slimming Products: Value 2003-2008
- Table 19 Sales of Slimming Products: % Value Growth 2003-2008
- Table 20 Slimming Products Company Shares 2004-2008
- Table 21 Slimming Products Brand Shares 2005-2008
- Table 22 Forecast Sales of Slimming Products: Value 2008-2013
- Table 23 Forecast Sales of Slimming Products: % Value Growth 2008-2013
- Headlines
- Trends
- Competitive Landscape
- Sector Data
- Table 24 Sales of Sports Nutrition: Value 2003-2008
- Table 25 Sales of Sports Nutrition: % Value Growth 2003-2008
- Table 26 Sports Nutrition Company Shares 2004-2008
- Table 27 Sports Nutrition Brand Shares 2005-2008
- Table 28 Forecast Sales of Sports Nutrition: Value 2008-2013
- Table 29 Forecast Sales of Sports Nutrition: % Value Growth 2008-2013
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