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Health and Wellness - Nutritionals in Austria

Euromonitor International
April 1, 2009
42 Pages - SKU: EP2386651

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Austria

Euromonitor International's Nutritionals in Austria market report offers a comprehensive guide to the size and shape of the health and wellness nutritional market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.Product coverage: Herbal/traditional products; Slimming products; Sports nutrition; Vitamins and dietary supplements

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the health and wellness nutritional industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International

April 2009

Executive Summary

Health and Wellness Trend Peaks in the Austrian OTC Market

Herbal Slimming Products Drive Sales in Slimming Products

the Aging Austrian Society Opens Up A Segment for Best-agers

Organic Food Trend Spills Over To Herbal and Traditional Products

Key Trends and Developments

Health and Wellness Trend Changes Austrian Attitudes

Organic Products Trend Spills Over Into Health and Wellness Healthcare

Ageing Society Boosts Demand for Health and Wellness Healthcare Products

Appendix

National Legislation

Classification of Vitamins and Dietary Supplements

EU Legislation

Marketing Authorisations

Distribution

Pricing

Switch Climate

Centralised Procedure

Regulation of Vitamins and Dietary Supplements

Regulation of Herbal Products

Advertising

Self-medication and Preventative Medicine

Alternative Therapy

Diet Programmes

Local Products

Retail Distribution

Chemists/pharmacies Retains Leading Position for Nutritionals Overall But Also for Herbal/traditional Products

Direct Selling and Internet Retailing Still Marginal But Are Significant Distribution Channels for Slimming Products

Gyms Are A Good Marketplace for Sports Nutrition in Austria

Definitions

Summary 1 Research Sources

Atlantic Multipower Germany GmbH & Co Ohg

Strategic Direction

Key Facts

Summary 2 Atlantic Multipower Germany GmbH & Co oHG: Key Facts

Summary 3 Atlantic Multipower Germany GmbH & Co oHG: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Atlantic Multipower Germany GmbH & Co oHG: Competitive Position 2008

Ricola Ltd

Strategic Direction

Key Facts

Summary 5 Ricola Ltd: Key Facts

Summary 6 Ricola Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Ricola Ltd: Competitive Position 2008

Headlines

Trends - Vitamins

Trends - Dietary Supplements

Competitive Landscape

Prospects

Sector Data

Table 1 Dietary Supplements: Brand Ranking by Positioning 2008

Table 2 Sales of Vitamins and Dietary Supplements: Value 2003-2008

Table 3 Sales of Vitamins and Dietary Supplements: % Value Growth 2003-2008

Table 4 Folic Acid v Other B Vitamins 2004-2008

Table 5 Dietary Supplements by Positioning 2006-2008

Table 6 Vitamins and Dietary Supplements Company Shares by Value 2004-2008

Table 7 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008

Table 8 Vitamins Brand Shares by Value 2005-2008

Table 9 Dietary Supplements Brand Shares by Value 2005-2008

Table 10 Forecast Sales of Vitamins and Dietary Supplements: Value 2008-2013

Table 11 Forecast Sales of Vitamins and Dietary Supplements: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 12 Sales of Herbal/Traditional Products: Value 2003-2008

Table 13 Sales of Herbal/Traditional Products: % Value Growth 2003-2008

Table 14 Forecast Sales of Herbal/Traditional Products: Value 2008-2013

Table 15 Forecast Sales of Herbal/Traditional Products: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 16 Sales of Slimming Products: Value 2003-2008

Table 17 Sales of Slimming Products: % Value Growth 2003-2008

Table 18 Slimming Products Company Shares 2004-2008

Table 19 Slimming Products Brand Shares 2005-2008

Table 20 Forecast Sales of Slimming Products: Value 2008-2013

Table 21 Forecast Sales of Slimming Products: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 22 Sales of Sports Nutrition: Value 2003-2008

Table 23 Sales of Sports Nutrition: % Value Growth 2003-2008

Table 24 Sports Nutrition Company Shares 2004-2008

Table 25 Sports Nutrition Brand Shares 2005-2008

Table 26 Forecast Sales of Sports Nutrition: Value 2008-2013

Table 27 Forecast Sales of Sports Nutrition: % Value Growth 2008-2013

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Health and Wellness - Nutritionals in Austria

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