Health and Wellness in Norway

Euromonitor International
September 16, 2013
103 Pages - SKU: EP5123326
Countries covered: Norway

Health and Wellness in Norway

The ongoing trend towards healthy living in Norway is having a strong impact on sales of health and wellness packaged food and beverages. Most consumers are increasingly concerned about their health and wellbeing; therefore, they are open to purchasing more expensive but healthy food and beverages. Quality and health benefits need to be evident in order to secure customers. Additional factors that affect the consumer demand for healthy food are media attention, marketing campaigns from...

Euromonitor International's Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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