Health and Wellness Healthcare Products in Italy


February 1, 2007
SKU: EP1484720
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Table of Contents Search inside this report Related Reports
Countries covered: Italy

Euromonitor International's Health and Wellness Healthcare Products in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different healthcare sectors. It provides the latest retail sales data (2002-2005), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2010 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified product.

Why buy this report?
  • Get a detailed picture of the health and wellness beverages industry
  • Pinpoint trends and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop



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