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Health And Wellness In Greece

Euromonitor International
October 25, 2011
86 Pages - SKU: EP6656061

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Greece

2010 represented one of the most difficult periods for the Greek economy, being the second consecutive year of recession. This was due to not only the global financial crisis, but also the hesitation of previous governments to deal with fundamental structural problems of the economy. In turn, this translated into consumers tightening their belts, which was reflected in the value sales decline of health and wellness food and beverages.

Euromonitor International's Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HEALTH AND WELLNESS IN GREECE
Euromonitor International
October 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Crisis and Consumer Confidence
Private Label Products Increase Share; Brands Retaliate
Organic Products Maintain Growth
Promotions by Large Supermarket/hypermarkets Maintain Volume Sales
the Road To Recovery
Key Trends and Developments
Significant Reduction of Disposable Income To Continue in 2011
Consumer Lifestyles Changing Profoundly
General Consumer Awareness of Health and Wellness Products Is Slow-moving
Private Label Products and green Outlets of Importance for Large Retailers
Big Deals Continued in 2010.
Market Data: Table 1 Sales of Health and Wellness by Type: Value 2005-2010; Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010; Table 3 Sales of Health and Wellness by Category: Value 2005-2010; Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010; Table 5 Health and Wellness GBO Company Shares 2006-2010; Table 6 Health and Wellness NBO Company Shares 2006-2010; Table 7 Health and Wellness Brand Shares 2007-2010; Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015; Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015; Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015; Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Sources: Summary 1 Research Sources
Alfa-beta Vassilopoulos SA in Health and Wellness (greece)
Strategic Direction
Key Facts: Summary 2 Alfa-Beta Vassilopoulos SA: Key Facts; Summary 3 Alfa-Beta Vassilopoulos SA: Operational Indicators (for the mother company)
Company Background
Private Label: Summary 4 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning: Summary 5 Alfa-Beta Vassilopoulos SA: Competitive Position 2009
Minerva SA in Health and Wellness (greece)
Strategic Direction
Key Facts: Summary 6 Minerva SA: Key Facts; Summary 7 Minerva SA: Operational Indicators
Company Background
Competitive Positioning: Summary 8 Minerva SA: Competitive Position 2010
Olympos Dairy Co Larisis SA in Health and Wellness (greece)
Strategic Direction
Key Facts: Summary 9 Olympos Dairy Co Larisis SA: Key Facts; Summary 10 Olympos Dairy Co Larisis SA: Operational Indicators
Company Background
Competitive Positioning: Summary 11 Olympos Dairy Co Larisis SA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 12 Sales of BFY Beverages by Category: Value 2005-2010; Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010; Table 14 BFY Beverages Company Shares 2006-2010; Table 15 BFY Beverages Brand Shares 2007-2010; Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015; Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010; Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010; Table 20 Other Reduced Fat Food by Type: % Value Breakdown 2005-2010; Table 21 BFY Packaged Food Company Shares 2006-2010; Table 22 BFY Packaged Food Brand Shares 2007-2010; Table 23 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015; Table 24 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 25 Sales of Food Intolerance by Category: Value 2005-2010; Table 26 Sales of Food Intolerance by Category: % Value Growth 2005-2010; Table 27 Food Intolerance Company Shares 2006-2010; Table 28 Food Intolerance Brand Shares 2007-2010; Table 29 Forecast Sales of Food Intolerance by Category: Value 2010-2015; Table 30 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape: Table 31 Fortified/Functional Nectars (25-99% Juice) by Key Functional Ingredient, Retail Value Sales (EUR million); Table 32 Fortified/Functional Nectars (25-99% Juice) by Claim Type, Retail Value Sales (EUR million)
Prospects
Category Data: Table 33 Sales of Fortified/Functional Beverages by Category: Value 2005-2010; Table 34 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010; Table 35 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010; Table 36 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010; Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010; Table 38 Fortified/Functional Beverages Company Shares 2006-2010; Table 39 Fortified/Functional Beverages Brand Shares 2007-2010; Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015; Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape: Table 42 Pro/Pre Biotic Yoghurt by Key Functional Ingredient, Retail Value Sales (EUR million); Table 43 Pro/Pre Biotic Yoghurt by Claim Type, Retail Value Sales (EUR million); Table 44 Other Functional Yoghurt by Key Functional Ingredient, Retail Value Sales (EUR million); Table 45 Other Functional Yoghurt by Claim Types Retail Value Sales (EUR million); Table 46 Functional Spreadable Oils and Fats by Key Functional Ingredient Retail Value Sales (EUR million); Table 47 Functional Spreadable Oils and Fats by Claim Type, Retail Value Sales (EUR million); Table 48 Functional Gum by Key Functional Ingredient, Retail Value Sales (EUR million)
Prospects
Category Data: Table 49 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010; Table 50 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010; Table 51 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009; Table 52 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009; Table 53 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009; Table 54 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010; Table 55 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010; Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010; Table 57 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2006-2010; Table 58 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010; Table 59 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010; Table 60 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010; Table 61 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2006-2010; Table 62 Fortified/Functional Packaged Food Company Shares 2006-2010; Table 63 Fortified/Functional Packaged Food Brand Shares 2007-2010; Table 64 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015; Table 65 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 66 Sales of NH Beverages by Category: Value 2005-2010; Table 67 Sales of NH Beverages by Category: % Value Growth 2005-2010; Table 68 Other NH Hot Drinks by Type: % Value Breakdown 2005-2010; Table 69 NH Beverages Company Shares 2006-2010; Table 70 NH Beverages Brand Shares 2007-2010; Table 71 NH Green RTD Tea Brand Shares 2007-2010; Table 72 Forecast Sales of NH Beverages by Category: Value 2010-2015; Table 73 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 74 Sales of NH Packaged Food by Category: Value 2005-2010; Table 75 Sales of NH Packaged Food by Category: % Value Growth 2005-2010; Table 76 NH Packaged Food Company Shares 2006-2010; Table 77 NH Packaged Food Brand Shares 2007-2010; Table 78 Forecast Sales of NH Packaged Food by Category: Value 2010-2015; Table 79 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 80 Sales of Organic Beverages by Category: Value 2005-2010; Table 81 Sales of Organic Beverages by Category: % Value Growth 2005-2010; Table 82 Organic Beverages Company Shares 2006-2010; Table 83 Organic Beverages Brand Shares 2007-2010; Table 84 Forecast Sales of Organic Beverages by Category: Value 2010-2015; Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data: Table 86 Sales of Organic Packaged Food by Category: Value 2005-2010; Table 87 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010; Table 88 Other Organic Food by Type: % Value Breakdown 2005-2010; Table 89 Organic Packaged Food Company Shares 2006-2010; Table 90 Organic Packaged Food Brand Shares 2007-2010; Table 91 Organic Dried Baby Food Brand Shares 2007-2010; Table 92 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015; Table 93 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

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