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Health and Wellness Food and Beverages in Norway

Euromonitor International
April 1, 2009
77 Pages - SKU: EP2386735

Abstract Table of Contents Search inside this report Related Reports

Euromonitor International's Health & Wellness Food and Beverages in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2007), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2012 illustrate how the market is set to change.

Sector coverage: organic food and beverages, fortified/functional food and beverages, better for you food and beverages, naturally healthy food and beverages, food intolerance products

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the health and wellness food and beverages industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International

April 2009

Executive Summary

Health and Wellness Records Strong Sales

Health and Wellness Market Is Strictly Regulated

Domestic Producers Dominate Sales

Distribution Consolidated in Supermarkets/hypermarkets

Dynamic Forecast Growth

Key Trends and Developments

Legislative Bodies Ensure High Standards for Health

Rising Obesity Rates Continue To Be of Concern

Home-grown "Slow Food" in High Demand

Young Norwegians Exercise Less Frequently

Norwegians Increasingly Demand H&W Products, Despite Higher Unit Prices

Market Data

Table 1 Sales of Health and Wellness Food and Beverages by Sector: Value 2002-2007

Table 2 Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2002-2007

Table 3 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2007

Table 4 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2007

Table 5 Health and Wellness Food and Beverages: GBO Company Shares 2005-2007

Table 6 Health and Wellness Food and Beverages: NBO Company Shares 2005-2007

Table 7 Health and Wellness Food and Beverages: Brand Shares 2005-2007

Table 8 Forecast Sales of Health and Wellness Food and Beverages by Sector: Value 2007-2012

Table 9 Forecast Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2007-2012

Appendix

National Legislation

Advertising

Retail Distribution

Definitions

Summary 1 Research Sources

Alternativ Mat As

Strategic Direction

Key Facts

Summary 2 Alternativ Mat AS: Key Facts

Summary 3 Alternativ Mat AS: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 4 Alternativ Mat AS: Competitive Position 2007

Fellesjuice As

Strategic Direction

Key Facts

Summary 5 Fellesjuice AS: Key Facts

Summary 6 Fellesjuice AS: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 7 Fellesjuice AS: Competitive Position 2007

Mills Da

Strategic Direction

Key Facts

Summary 8 Mills DA: Key Facts

Summary 9 Mills DA: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 10 Mills DA: Competitive Position 2007

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 10 Sales of Organic Packaged Food by Subsector: Value 2002-2007

Table 11 Sales of Organic Packaged Food by Subsector: % Value Growth 2002-2007

Table 12 Other Organic Food by Type: % Value Breakdown 2002-2007

Table 13 Organic Packaged Food Company Shares 2005-2007

Table 14 Organic Packaged Food Brand Shares 2005-2007

Table 15 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012

Table 16 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 17 Sales of Organic Beverages by Subsector: Value 2002-2007

Table 18 Sales of Organic Beverages by Subsector: % Value Growth 2002-2007

Table 19 Organic Beverages Company Shares 2005-2007

Table 20 Organic Beverages Brand Shares 2005-2007

Table 21 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012

Table 22 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 23 Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007

Table 24 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2002-2007

Table 25 Sugarised vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007

Table 26 Sugarised vs Sugar-free Fortified/functional Gum: % Breakdown 2007

Table 27 Standard Fat vs Reduced Fat Fortified/functional Milk: % Breakdown 2007

Table 28 Standard Fat vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007

Table 29 Spoonable vs Drinking Fortified/functional Yoghurt: % Breakdown 2007

Table 30 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007

Table 31 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2007

Table 32 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2007

Table 33 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007

Table 34 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2007

Table 35 Fortified/functional Packaged Food Company Shares 2005-2007

Table 36 Fortified/functional Packaged Food Brand Shares 2005-2007

Table 37 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2007-2012

Table 38 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 39 Sales of Fortified/functional Beverages by Subsector: Value 2002-2007

Table 40 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2002-2007

Table 41 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2002-2007

Table 42 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2007

Table 43 Key Functional Ingredients in Fortified/functional Nectars (25-99% Juice): % Breakdown 2006-2007

Table 44 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2007

Table 45 Fortified/functional Beverages Company Shares 2005-2007

Table 46 Fortified/functional Beverages Brand Shares 2005-2007

Table 47 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2007-2012

Table 48 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 49 Sales of BFY Packaged Food by Subsector: Value 2002-2007

Table 50 Sales of BFY Packaged Food by Subsector: % Value Growth 2002-2007

Table 51 Other BFY Reduced Fat Food by Type: % Value Breakdown 2002-2007

Table 52 Other BFY Reduced Carb Food by Type: % Value Breakdown 2002-2007

Table 53 BFY Packaged Food Company Shares 2005-2007

Table 54 BFY Packaged Food Brand Shares 2005-2007

Table 55 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012

Table 56 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 57 Sales of BFY Beverages by Subsector: Value 2002-2007

Table 58 Sales of BFY Beverages by Subsector: % Value Growth 2002-2007

Table 59 Other BFY Reduced Sugar Hot Drinks by Type: % Value Breakdown 2002-2007

Table 60 BFY Beverages Company Shares 2005-2007

Table 61 BFY Beverages Brand Shares 2005-2007

Table 62 Forecast Sales of BFY Beverages by Subsector: Value 2007-2012

Table 63 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 64 Sales of NH Packaged Food by Subsector: Value 2002-2007

Table 65 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007

Table 66 NH Packaged Food Company Shares 2005-2007

Table 67 NH Packaged Food Brand Shares 2005-2007

Table 68 Forecast Sales of NH Packaged Food by Subsector: Value 2007-2012

Table 69 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 70 Sales of NH Beverages by Subsector: Value 2002-2007

Table 71 Sales of NH Beverages by Subsector: % Value Growth 2002-2007

Table 72 NH Beverages Company Shares 2005-2007

Table 73 NH Beverages Brand Shares 2005-2007

Table 74 Forecast Sales of NH Beverages by Subsector: Value 2007-2012

Table 75 Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 76 Sales of Food Intolerance Products by Subsector: Value 2002-2007

Table 77 Sales of Food Intolerance Products by Subsector: % Value Growth 2002-2007

Table 78 Food Intolerance Products Company Shares 2005-2007

Table 79 Food Intolerance Products Brand Shares 2005-2007

Table 80 Forecast Sales of Food Intolerance Products by Subsector: Value 2007-2012

Table 81 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2007-2012

Health and Wellness Food and Beverages in Norway

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