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Health and Wellness Food and Beverages in Greece

Euromonitor International
June 9, 2009
38 Pages - SKU: EP2389806

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Greece

Euromonitor International's Health & Wellness Food and Beverages in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2007), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2012 illustrate how the market is set to change.

Sector coverage: organic food and beverages, fortified/functional food and beverages, better for you food and beverages, naturally healthy food and beverages, food intolerance products

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the health and wellness food and beverages industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International

June 2009

Executive Summary

Increased Health and Wellness Awareness Boosts Demand for Hw Products in Greece

Demand and Availability of Organic Products Remains Low But Is Growing

the Westernisation of the Greek Lifestyle Responsible for the Fast Expansion of Fortified/functional and Bfy Products

Better for You (bfy) Food Products Is Dominated by the Reduced Fat Range

Food Intolerance (fi) Products Still Remain A Niche in Greece

Key Trends and Developments

Hectic Lifestyles To Blame for the Abandonment of Healthy Eating Habits

Inherent Conservatism of Greeks the Barrier To the Expansion of Hw Products

Strong Presence of Private Label Products Poses A Threat Particularly in Retail Value Growth of Hw Soft Drinks

Store-based Retailing Is Still the Largest Distribution Channel

Economic Recession Still Underway in the Greek Market

Market Data

Table 1 Sales of Health and Wellness Food and Beverages by Sector: Value 2002-2007

Table 2 Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2002-2007

Table 3 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2007

Table 4 Health and Wellness Food and Beverages: GBO Company Shares 2005-2007

Table 5 Health and Wellness Food and Beverages: NBO Company Shares 2005-2007

Table 6 Health and Wellness Food and Beverages: Brand Shares 2005-2007

Table 7 Forecast Sales of Health and Wellness Food and Beverages by Sector: Value 2007-2012

Table 8 Forecast Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2007-2012

Appendix

National Legislation

EU Legislation

Advertising

Retail Distribution

Definitions

Summary 1 Research Sources

Argirakis Bros SA

Strategic Direction

Key Facts

Summary 2 Argirakis Bros SA: Key Facts

Summary 3 Argirakis Bros SA: Operational Indicators

Company Background

Competitive Positioning

Summary 4 Argirakis Bros SA: Competitive Position 2007

Fage SA

Strategic Direction

Key Facts

Summary 5 Fage SA: Key Facts

Summary 6 Fage SA: Operational Indicators

Company Background

Competitive Positioning

Summary 7 Fage SA: Competitive Position 2007

Katselis Sons Sa, Ch

Strategic Direction

Key Facts

Summary 8 Katselis Sons SA, Ch: Key Facts

Summary 9 Katselis Sons SA, Ch: Operational Indicators

Company Background

Competitive Positioning

Summary 10 Katselis Sons SA: Competitive Position 2007

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 9 Sales of Organic Packaged Food by Subsector: Value 2002-2007

Table 10 Sales of Organic Packaged Food by Subsector: % Value Growth 2002-2007

Table 11 Other Organic Food by Type: % Value Breakdown 2002-2007

Table 12 Organic Packaged Food Company Shares 2005-2007

Table 13 Organic Packaged Food Brand Shares 2005-2007

Table 14 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012

Table 15 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 16 Sales of Organic Beverages by Subsector: Value 2002-2007

Table 17 Sales of Organic Beverages by Subsector: % Value Growth 2002-2007

Table 18 Organic Beverages Company Shares 2005-2007

Table 19 Organic Beverages Brand Shares 2005-2007

Table 20 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012

Table 21 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 22 Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007

Table 23 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2002-2007

Table 24 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007

Table 25 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2007

Table 26 Standard Fat Vs Reduced Fat Fortified/functional Milk: % Breakdown 2007

Table 27 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007

Table 28 Spoonable Vs Drinking Fortified/functional Yoghurt: % Breakdown 2007

Table 29 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007

Table 30 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2007

Table 31 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2007

Table 32 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007

Table 33 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2007

Table 34 Fortified/functional Packaged Food Company Shares 2005-2007

Table 35 Fortified/functional Packaged Food Brand Shares 2005-2007

Table 36 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2007-2012

Table 37 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 38 Sales of Fortified/functional Beverages by Subsector: Value 2002-2007

Table 39 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2002-2007

Table 40 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2002-2007

Table 41 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2007

Table 42 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2007

Table 43 Fortified/functional Beverages Company Shares 2005-2007

Table 44 Fortified/functional Beverages Brand Shares 2005-2007

Table 45 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2007-2012

Table 46 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 47 Sales of BFY Packaged Food by Subsector: Value 2002-2007

Table 48 Sales of BFY Packaged Food by Subsector: % Value Growth 2002-2007

Table 49 Other BFY Reduced Fat Food by Type: % Value Breakdown 2002-2007

Table 50 BFY Packaged Food Company Shares 2005-2007

Table 51 BFY Packaged Food Brand Shares 2005-2007

Table 52 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012

Table 53 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 54 Sales of BFY Beverages by Subsector: Value 2002-2007

Table 55 Sales of BFY Beverages by Subsector: % Value Growth 2002-2007

Table 56 Other BFY Reduced Sugar Hot Drinks by Type: % Value Breakdown 2002-2007

Table 57 BFY Beverages Company Shares 2005-2007

Table 58 BFY Beverages Brand Shares 2005-2007

Table 59 Forecast Sales of BFY Beverages by Subsector: Value 2007-2012

Table 60 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 61 Sales of NH Packaged Food by Subsector: Value 2002-2007

Table 62 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007

Table 63 NH Packaged Food Company Shares 2005-2007

Table 64 NH Packaged Food Brand Shares 2005-2007

Table 65 Forecast Sales of NH Packaged Food by Subsector: Value 2007-2012

Table 66 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 67 Sales of NH Beverages by Subsector: Value 2002-2007

Table 68 Sales of NH Beverages by Subsector: % Value Growth 2002-2007

Table 69 NH Beverages Company Shares 2005-2007

Table 70 NH Beverages Brand Shares 2005-2007

Table 71 Forecast Sales of NH Beverages by Subsector: Value 2007-2012

Table 72 Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 73 Sales of Food Intolerance Products by Subsector: Value 2002-2007

Table 74 Sales of Food Intolerance Products by Subsector: % Value Growth 2002-2007

Table 75 Food Intolerance Products Company Shares 2005-2007

Table 76 Food Intolerance Products Brand Shares 2005-2007

Table 77 Forecast Sales of Food Intolerance Products by Subsector: Value 2007-2012

Table 78 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2007-2012

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