Home > Back to Publisher > Report Information

Health and Wellness Food and Beverages in Germany

Euromonitor International
April 1, 2009
24 Pages - SKU: EP2386727

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Germany

Euromonitor International's Health & Wellness Food and Beverages in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2007), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2012 illustrate how the market is set to change.

Sector coverage: organic food and beverages, fortified/functional food and beverages, better for you food and beverages, naturally healthy food and beverages, food intolerance products

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the health and wellness food and beverages industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International

April 2009

Executive Summary

Health and Wellness Shows Strong Growth

Health Must Be Combined With A Good Flavour

Premium Brands and Private Label Items Strong

Product Innovation Necessary for Growth

The Growth Will Continue

Key Trends and Developments

The Ageing Population Fuels Health and Wellness Product Consumption

Lifestyle Illnesses on the Increase

Innovation and Creative Thinking Ensure Success

Premium Brands and Private Label Products Strong in Health and Wellness

The Changing Face of German Retailing

Market Data

Table 1 Sales of Health and Wellness Food and Beverages by Sector: Value 2002-2007

Table 2 Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2002-2007

Table 3 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2007

Table 4 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2007

Table 5 Health and Wellness Food and Beverages: GBO Company Shares 2005-2007

Table 6 Health and Wellness Food and Beverages: NBO Company Shares 2005-2007

Table 7 Health and Wellness Food and Beverages: Brand Shares 2005-2007

Table 8 Forecast Sales of Health and Wellness Food and Beverages by Sector: Value 2007-2012

Table 9 Forecast Sales of Health and Wellness Food and Beverages by Sector: % Value Growth 2007-2012

Appendix

National Legislation

EU Legislation

Advertising

Retail Distribution

Definitions

Summary 1 Research Sources

Danone Deutschland GmbH

Strategic Direction

Key Facts

Summary 2 Danone Deutschland GmbH: Key Facts

Summary 3 Danone Deutschland GmbH: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 4 Danone Deutschland GmbH: Competitive Position 2007

Rapunzel Naturkost AG

Strategic Direction

Key Facts

Summary 5 Rapunzel Naturkost AG: Key Facts

Summary 6 Rapunzel Naturkost AG: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 7 Rapunzel Naturkost AG: Competitive Position 2007

Unilever Deutschland GmbH

Strategic Direction

Key Facts

Summary 8 Unilever Deutschland GmbH: Key Facts

Summary 9 Unilever Deutschland GmbH: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 10 Unilever Deutschland GmbH : Competitive Position 2007

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 10 Sales of Organic Packaged Food by Subsector: Value 2002-2007

Table 11 Sales of Organic Packaged Food by Subsector: % Value Growth 2002-2007

Table 12 Other Organic Food by Type: % Value Breakdown 2002-2007

Table 13 Organic Packaged Food Company Shares 2005-2007

Table 14 Organic Packaged Food Brand Shares 2005-2007

Table 15 Forecast Sales of Organic Packaged Food by Subsector: Value 2007-2012

Table 16 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 17 Sales of Organic Beverages by Subsector: Value 2002-2007

Table 18 Sales of Organic Beverages by Subsector: % Value Growth 2002-2007

Table 19 Other Organic Hot Drinks by Type: % Value Breakdown 2002-2007

Table 20 Organic Beverages Company Shares 2005-2007

Table 21 Organic Beverages Brand Shares 2005-2007

Table 22 Forecast Sales of Organic Beverages by Subsector: Value 2007-2012

Table 23 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 24 Sales of Fortified/functional Packaged Food by Subsector: Value 2002-2007

Table 25 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2002-2007

Table 26 Sugarised vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2007

Table 27 Sugarised vs Sugar-free Fortified/functional Gum: % Breakdown 2007

Table 28 Standard Fat vs Reduced Fat Fortified/functional Milk: % Breakdown 2007

Table 29 Standard Fat vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2007

Table 30 Spoonable vs Drinking Fortified/functional Yoghurt: % Breakdown 2007

Table 31 Other Fortified/functional Food by Type: % Value Breakdown 2002-2007

Table 32 Key Functional Ingredients in Fortified/functional Chocolate Confectionery: % Breakdown 2006-2007

Table 33 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2007

Table 34 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2007

Table 35 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2007

Table 36 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2007

Table 37 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2007

Table 38 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2007

Table 39 Fortified/functional Packaged Food Company Shares 2005-2007

Table 40 Fortified/functional Packaged Food Brand Shares 2005-2007

Table 41 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2007-2012

Table 42 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 43 Sales of Fortified/functional Beverages by Subsector: Value 2002-2007

Table 44 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2002-2007

Table 45 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2002-2007

Table 46 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2007

Table 47 Key Functional Ingredients in Fortified/functional Nectars (25-99% Juice): % Breakdown 2006-2007

Table 48 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% Juice): % Breakdown 2006-2007

Table 49 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2007

Table 50 Key Functional Ingredients in Fortified/functional RTD Tea: % Breakdown 2006-2007

Table 51 Fortified/functional Beverages Company Shares 2005-2007

Table 52 Fortified/functional Beverages Brand Shares 2005-2007

Table 53 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2007-2012

Table 54 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 55 Sales of BFY Packaged Food by Subsector: Value 2002-2007

Table 56 Sales of BFY Packaged Food by Subsector: % Value Growth 2002-2007

Table 57 Other BFY Reduced Fat Food by Type: % Value Breakdown 2002-2007

Table 58 Other BFY Reduced Carb Food by Type: % Value Breakdown 2002-2007

Table 59 BFY Packaged Food Company Shares 2005-2007

Table 60 BFY Packaged Food Brand Shares 2005-2007

Table 61 Forecast Sales of BFY Packaged Food by Subsector: Value 2007-2012

Table 62 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 63 Sales of BFY Beverages by Subsector: Value 2002-2007

Table 64 Sales of BFY Beverages by Subsector: % Value Growth 2002-2007

Table 65 Other BFY Reduced Sugar Hot Drinks by Type: % Value Breakdown 2002-2007

Table 66 BFY Beverages Company Shares 2005-2007

Table 67 BFY Beverages Brand Shares 2005-2007

Table 68 Forecast Sales of BFY Beverages by Subsector: Value 2007-2012

Table 69 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 70 Sales of NH Packaged Food by Subsector: Value 2002-2007

Table 71 Sales of NH Packaged Food by Subsector: % Value Growth 2002-2007

Table 72 NH Packaged Food Company Shares 2005-2007

Table 73 NH Packaged Food Brand Shares 2005-2007

Table 74 Forecast Sales of NH Packaged Food by Subsector: Value 2007-2012

Table 75 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 76 Sales of NH Beverages by Subsector: Value 2002-2007

Table 77 Sales of NH Beverages by Subsector: % Value Growth 2002-2007

Table 78 Other NH Hot Drinks by Type: % Breakdown: % Value Breakdown 2002-2007

Table 79 NH Beverages Company Shares 2005-2007

Table 80 NH Beverages Brand Shares 2005-2007

Table 81 Forecast Sales of NH Beverages by Subsector: Value 2007-2012

Table 82 Forecast Sales of NH Beverages by Subsector: % Value Growth 2007-2012

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 83 Sales of Food Intolerance Products by Subsector: Value 2002-2007

Table 84 Sales of Food Intolerance Products by Subsector: % Value Growth 2002-2007

Table 85 Food Intolerance Products Company Shares 2005-2007

Table 86 Food Intolerance Products Brand Shares 2005-2007

Table 87 Forecast Sales of Food Intolerance Products by Subsector: Value 2007-2012

Table 88 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2007-2012

More Germany Organic Foods Reports

Organic Food in Germany by MarketLine
Introduction Organic Food in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also ...

Organic Food in Germany - Industry and Country Analysis by MarketLine
Synopsis: Organic Food in Germany - Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of Germany. This report ...

Organic & Natural Retailing in the US, UK and Germany by Verdict Research Ltd
Introduction Organic & Natiral retailing is a major growth opportunity for many retailers. On the one hand consumers demand ‘greener’ supermarkets and on the ...

German Soya Milk & Non-Dairy Drinks Market by Organic Monitor Ltd.
Organic Monitor’s report on The German Market for Soya Milk (soymilk) & Non-Dairy Drinks provides detailed market & competitive information on this fast growing market. ...

The German Market for Fresh Organic Fruit by Organic Monitor Ltd.
Organic fruit sales are increasing in Germany as consumer confidence in organic foods slowly returns after the Nitrofen scandal in 2002. Consumers are slowly renewing ...

See all reports like this >>

More Germany Reports

D&B Country RiskLine Report: Germany by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...

D&B Country Report: Germany by Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...

Germany: Country Profile by MarketLine
INTRODUCTION This report provides a detailed analysis on Germany, providing an overview of its political, economic and business environment, represented both textually and in graph and ...

2007 Germany Industry & Market Outlook report by Barnes Reports
The 2007 Germany Industry & Market Outlook report is the leading annual publication that describes over 100 major industries in Germany and 500+ minor industries ...

The Economic Competitiveness of Germany: Financials Returns, Labor Productivity and International Gaps by Icon Group International, Inc.
Is Germany competitive? With the globalization of markets, the increased mobility of corporate assets, and the need for productive human resources, this question has ...

See all reports like this >>

Health and Wellness Food and Beverages in Germany

Share this report

Other tasks

Research Assistance

Related Markets

Organic Foods Reports

Free Alert Me service