Health and Wellness in Denmark
Health and wellness saw slow sales growth over the review period as a whole. This is partly due to maturity, with a strong focus on health and wellness being longstanding in the country. Consequently, many product areas are increasingly mature, with Denmark for example having the highest global per capita spending on organic packaged food. Growth for health and wellness also continues to be hindered by a ban on health claims in the country, alongside consumer scepticism regarding the health...
Euromonitor International's Health and Wellness in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2010-2014, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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