Health and Wellness in Denmark

Euromonitor International
April 2, 2014
99 Pages - SKU: EP5233532
Countries covered: Denmark

Health and Wellness in Denmark

The share of health and wellness within both packaged food and beverages continued to grow in 2012. Strong consumer interest in weight loss underpinned demand for better for you products. Manufacturers drove growth in fortified/functional packaged food through product positioning as healthier snack alternatives for on-the-go. In addition, the dynamic Danish consumer trend in demand for more natural and non-industrial foods, viewed as both healthier and tastier, had a positive impact on sales of...

Euromonitor International's Health and Wellness in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2009-2013, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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