Hayat Kimya Sanayi AS in Tissue and Hygiene (Turkey)
Hayat Kimya aims to maintain its strong position in retail tissue and hygiene in Turkey by investing heavily in new product development and strong marketing activities. To this end, the company recently expanded its product range in retail tissue with the launch of its new scented toilet paper. Hayat Kimya also introduced its new sanitary protection line under the Molped brand during 2014.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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