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The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor

73 Pages Euromonitor International November 07, 2011 SKU: EP6674265

The income gap between rich and poor has increased steadily in line with economic progress, but only recently, with unemployment and austerity measures hitting the poor and “squeezed middle” the most, has public resentment against inequality reached a peak. This new global report examines how the rise of an increasingly wealthy elite at the top and a growing pool of low-income consumers at the bottom is affecting household expenditure patterns, and how this will impact marketers.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Po...

Euromonitor International
November 07, 2011

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