In 2015, hair care in Peru recorded growth of 1% in volume terms. In current value terms, growth was 4%, which was lower than the 8% rise in 2014 due to lower economic growth in the country. The category continued to grow dynamically in 2015, with the deceleration of the economy having little impact on this. Shampoo is already a category considered to contain products of a basic necessity and, as such, will continue growing. In addition, Peruvians are very aware of the importance of clean and...
Euromonitor International's Hair Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Hair Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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