Gum in Japan will continue to decline in 2014. It will fall by 5% in current value terms to ¥135.3 billion, primarily due to the strong popularity of mints among young consumers. Although gum used to be popular among young consumers, they are migrating to power mints, which are fortified with xylitol and have a strong mint flavour. Since these products are marketed as breath fresheners and for keeping oneself awake, they offer almost the same functions as gums. One of the features of gum is...
Euromonitor International's Gum in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Gum market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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