The Green (and Variegated) Consumer. After something of a lull during the 1990s, the green movement gained significant momentum in the 2000s.The green movement has infiltrated all aspects of consumers' lives, from the need to conserve energy and reduce fuel bills, to the way people eat and drink, what they wear and how they travel. Rising disposable incomes have enabled consumers to become choosier about what they buy, often leading them to pay a premium for "safer" and more eco-friendly products and services. However, current economic uncertainty may adversely impact the market in the short term, as consumers look to cut costs. This report highlights corporate response and profiles of the green, brown and variegated consumer. Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.
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- EXECUTIVE SUMMARY
- Market Drivers
- Chart 1 Factors Affecting Green Demand 2007
- Green Consumer Characteristics
- Developments in Consumer Markets
- Chart 2 Global Sales of Leading Organic Packaged Food and Drinks Sectors 2007
- Retailing Trends
- Outlook
- Summary 1 The Future of Green Consumerism: Opportunities and Threats
- INTRODUCTION
- ENVIRONMENTAL CONCERNS
- The Energy Debate
- Chart 3 Output of Biofuels in Key Markets 2007
- Food Supply Issues
- Animal Welfare Issues
- Chart 4 Vegetarians as % of Population by Country 2005
- Waste Disposal Issues
- FACTORS AFFECTING DEMAND
- Economic Factors
- Table 1 Average Annual Disposable Incomes by Country 2002-2007
- Government Initiatives
- NGO Initiatives
- Company Initiatives
- Summary 2 Selected Organic Food and Beverages Specialists 2007
- Influence of the Media
- THE GREEN CONSUMER
- The Global Picture
- Trends in Developed Markets
- Summary 3 Profile of Green Consumers 2008
- Chart 5 Types of Consumer in the US 2007
- Table 2 Ethical Consumerism in the UK 2005-2006
- Trends in Emerging Markets
- IMPACT ON CONSUMER MARKETS
- Organic Food and Drink
- Table 3 Sales and Growth of Organic Packaged Foods by Sector 2002/2007
- Chart 6 Organic Packaged Foods as a % Total Packaged Foods 2007
- Table 4 Sales and Growth of Organic Packaged Foods in Major Markets 2002-2007
- Cosmetics and Toiletries
- Disposable Paper Products
- Household Care Products
- Textiles
- Summary 4 Selected Eco-Labels 2007
- Household Appliances
- Summary 5 Greenpeace Ranking of Electronic Companies by Environmental Performance- November 2007
- Packaging Trends
- Green Tourism Trends
- Consumer Foodservice
- Impact on Retailers
- Local Sourcing
- Plastic Bag Policies
- Growth of Specialist Chains
- Farmers' Markets
- Expanding the Green Offer
- FUTURE OUTLOOK
- Trends to Watch
- Organic Food Forecasts
- Table 5 Forecast Sales of Organic Packaged Foods by Country 2007-2012
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