Countries covered: Global
This is Euromonitor Intenational’s exclusive review of 2009’s Global Trends and Drivers, drawn from the sum of our work, in four key areas: the economy, consumer, corporate and technology. A new feature this year is how the picture looks from twelve of the world’s major markets, how they are changing their spending and behaviour in the new world order. The forecast section includes a plain guide to creating scenarios and using them yourself - adapt, survive, wait or hope?
Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage
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- Global Trends 2009 - What is the World Coming to?
- Euromonitor International
- June 2009
- Contents
- Executive Summary
- The Economy
- Consumer Trends
- Corporate Trends
- Technology Trends
- Major Markets
- Future Outlook
- Planning Future Scenarios
- Overview - How Did we Get There?
- The Lead In
- The Shocks of Late 2008
- Complex Financial Instruments
- Riding the Rollercoaster
- Economic Trends and Drivers
- Chart 1 Global Economic Trends and Drivers 2009
- The First Global Recession?
- Capitalism in Question?
- Concepts and Confidence
- Chart 2 Consumer and Government Spending per Household, Major Markets 2008 (US$'000)
- Two Shades of Middle Class
- Savers and Spenders
- Chart 3 Savings Ratio (% of Disposable Income Saved), Major Markets 2008
- Lessons from History?
- 1980s Japanese Bubble
- Risk of Anti-Globalisation
- Recession, Depression, Slump? Inflation, Deflation, Stagflation?
- Panicking Bankers?
- Consumer Trends and Drivers
- Chart 4 Global Consumer Trends and Drivers 2009
- The Mood has Changed
- Now the Going is Tough, Will the Tough Keep Shopping?
- Confidence and Strategies for Survival
- The Quest for Value...
- ...and the Death of Bling?
- Designer Investment
- The Lipstick Effect
- Table 1 Trends in Cosmetics and Toiletries Spending, Major Markets 2004-2008
- Frugalistas and Voucheristas
- Mindful Spending
- Playing at Thrift?
- Or Taking Thrift Seriously?
- Green Thrift
- Even the Rich are Changing
- Banking Levels Vary
- Chart 5 Banked Population as % of Total Population, Major Markets 2008
- The Impact of Unemployment
- Table 2 Unemployed Population, Major Markets (2008 Actual, 2009-2013 Forecast)
- Unemployment and the Young, the Old, Women and the Poor
- Table 3 Unemployment Among the Young (Unemployed as % of Economically Active), Major Markets 2008
- Homeworkers and the Rise of the Multi-Job Lifestyle
- Chart 6 Employment by Type, Major Markets 2008
- Protectionism
- Chart 7 Net Migration, Major Markets 2008
- Falling Remittances
- Chart 8 Remittance Inflows, Major Markets 2008
- Urbanisation in Developing Markets
- Where is Home?
- Cocooning
- Loneliness Looms
- Lifetime Learning for 'Me PLC'
- Home Arrangements Change?
- Table 4 Household Size, Major Markets 2008
- Beginning of the End of the 'Burb?
- The Appeal of Age
- Table 5 Index of Ageing (Number Aged 65+ Divided by Those 0-14 Years), Major Markets 2004-2008
- Corporate Trends and Drivers
- Chart 9 Corporate Trends and Drivers 2009
- From Values to Value
- From Visionary CEO to Masterful CFO
- Rising Regulation
- Risk Aversion
- Customer Insight Needed
- Marginal Revenue
- Low Inventories and Delivery Pressure Points
- Time for R&D
- New Media, New Means of Communication
- Conversation or Communications
- Food as the Bright Spot (So Far)
- Table 6 Trends in Food Consumption Sales Volumes, Major Markets 2004-2008
- H&W - a Core Growth Strategy Shared by all the 'Big Guns'
- Recession is a Threat - But a Manageable One
- Structural Changes
- Tough Times for Retailers
- Now See What Customer Loyalty Really Means
- Technology Trends and Drivers
- Chart 10 Global Technology Trends And Drivers 2009
- Learning from the Dot Com Crash
- Online Essentials
- The World is a'Twitter with Excitement
- Rise of Content - Existentialism to Escapism
- Blurring Screens - Rising Online Downtime
- Chart 11 Percentage Leisure Time Spent Online, Major Markets 2008
- 'Look at Me'
- Networks - Social, Financial and Technological - and New Jobs
- 'Sexting'
- 'Miss Manners' Online
- Nano and Micro - Cash, Generation, Technology, Health
- Mobility
- Major Markets
- Australia
- Chart 12 National Snapshot, Australia
- Chart 13 Spending and Lending, Australia
- Summary 1 Opportunities and Threats, Australia
- Brazil
- Chart 14 National Snapshot, Brazil
- Chart 15 Spending and Lending, Brazil
- Summary 2 Opportunities and Threats, Brazil
- China
- Chart 16 National Snapshot, China
- Chart 17 Spending and Lending, China
- Summary 3 Opportunities and Threats, China
- France
- Chart 18 National Snapshot, France
- Chart 19 Spending and Lending, France
- Summary 4 Opportunities and Threats, France
- Germany
- Chart 20 National Snapshot, Germany
- Chart 21 Spending and Lending, Germany
- Summary 5 Opportunities and Threats, Germany
- India
- Chart 22 National Snapshot, India
- Chart 23 Spending and Lending, India
- Summary 6 Opportunities and Threats, India
- Japan
- Chart 24 National Snapshot, Japan
- Chart 25 Spending and Lending, Japan
- Summary 7 Opportunities and Threats, Japan
- Mexico
- Chart 26 National Snapshot, Mexico
- Chart 27 Spending and Lending, Mexico
- Summary 8 Opportunities and Threats, Mexico
- Russia
- Chart 28 National Snapshot, Russia
- Chart 29 Spending and Lending, Russia
- Summary 9 Opportunities and Threats, Russia
- Spain
- Chart 30 National Snapshot, Spain
- Chart 31 Spending and Lending, Spain
- Summary 10 Opportunities and Threats, Spain
- UK
- Chart 32 National Snapshot, UK
- Chart 33 Spending and Lending, UK
- Summary 11 Opportunities and Threats, UK
- US
- Chart 34 National Snapshot, US
- Chart 35 Spending and Lending, US
- Summary 12 Opportunities and Threats, US
- Future Outlook
- How Kind Will Mother Nature be?
- Oceans Struggle
- New World Orders?
- The Future's Bright, the Future's .....
- Consumer Confidence
- Table 7 Forecast % Year-on-Year Differences in Consumer Expenditure
- Table 8 Unemployment Rate (%) 2008 Actual 2009-2013 Forecast
- Table 9 GDP Growth Rate (%)
- Planning Future Scenarios
- Reducing Risk Through Planning - the General Idea
- Chart 36 Simple Forecast Scenarios
- Chart 37 Issues to Consider in Scenario Planning
- Survival Strategies
- Hoping and Coping
- Waiting for 'Spring'
- Anxious Adaptation
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