Generation Y: Marketing To the Young Ones (18-26s)Euromonitor InternationalSeptember 1, 2007 SKU: EP1611277 |
| Countries covered: Global Generation Y are very technology-driven, fashion-conscious, status-aware, keen to spend and not afraid of credit. They are, however, the most diverse generation ever, in terms of ethnicity, tolerance and sense of community, which makes it difficult for marketers to target specific cultures or ethnic backgrounds but easier to create global brands. Euromonitor International's new report. " Generation Y: Marketing To The Young Ones (18-26s)" examines how the habits of the this generation will shape future consumer markets. |
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