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Functional Drinks in Thailand

Euromonitor International
June 9, 2009
37 Pages - SKU: EP2388408

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Thailand

Euromonitor International's Functional Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

Get a detailed picture of the functional drinks industry
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International

June 2009

Executive Summary

Soft Drinks Being Repositioned As Lifestyle Products

Health Consciousness Supports the Growth of Healthy Drinks

International Majors Face Stiff Competition From Local Players

Convenience Stores Emerging As An Important Distribution Channel

Soft Drinks Growth Forecast To Slow Down

Key Trends and Developments

Package Design Plays An Important Role in Purchasing Decisions

A Wide Variety of Products Increases Sales Dynamism

Superfruits Emerge As A Trend in Thailand

Manufacturers Enhance Promotional Activities

Pricing Is A Core Factor in Consumers' Decision Making

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008

Table 20 Penetration of Private Label by Sector by Value 2003-2008

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

Appendix

Fountain Sales in Thailand

Sector Data

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

Definitions

Summary 1 Research Sources

Boon Rawd Brewery Co Ltd

Strategic Direction

Key Facts

Summary 2 Boon Rawd Brewery Co Ltd: Key Facts

Summary 3 Boon Rawd Brewery Co Ltd: Operational Indicators

Company Background

Production

Summary 4 Boon Rawd Brewery Co Ltd: Production Statistics 2007

Competitive Positioning

Summary 5 Boon Rawd Brewery Co Ltd: Competitive Position 2008

Malee Sampran Plc

Strategic Direction

Key Facts

Summary 6 Malee Sampran PLC: Key Facts

Summary 7 Malee Sampran PLC: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 8 Malee Sampran PLC: Competitive Position 2008

Oishi Group Pcl

Strategic Direction

Key Facts

Summary 9 Oishi Group PCL: Key Facts

Summary 10 Oishi Group PCL: Operational Indicators

Company Background

Production

Summary 11 Oishi Group PCL: Production Statistics 2007

Competitive Positioning

Summary 12 Oishi Group PCL: Competitive Position 2008

Osotspa Co Ltd

Strategic Direction

Key Facts

Summary 13 Osotspa Co Ltd: Key Facts

Summary 14 Osotspa Co Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 15 Osotspa Co Ltd: Competitive Position 2008

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 38 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 39 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 40 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 42 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 43 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 45 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 46 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

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