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Functional Drinks in South Korea

Euromonitor International
May 9, 2009
36 Pages - SKU: EP2389740

Abstract Table of Contents Search inside this report Related Reports

Countries covered: South Korea

Euromonitor International's Functional Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

Get a detailed picture of the functional drinks industry
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International

May 2009

Executive Summary

Soft Drinks Grows in Volume and Value Sales Terms

the Polarisation of the Soft Drinks Consumer Base

the Health and Wellness Trend Grows

Manufacturers Improve and Upgrade Product Packaging

Advertising Leverages Celebrity Marketing Power

Key Trends and Developments

Soft Drinks Grows in Volume and Value Sales Terms

the Polarisation of the Soft Drinks Consumer Base

Health and Wellness Remains the Major Trend

Manufacturers Improve and Upgrade Product Packaging

Advertising Leverages Celebrity Marketing Power

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

Appendix

Fountain Sales in South Korea

Data

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 30 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 31 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

Definitions

Summary 1 Research Sources

Dong-a Otsuka Co Ltd

Strategic Direction

Key Facts

Summary 2 Dong-A Otsuka Co Ltd: Key Facts

Summary 3 Dong-A Otsuka Co Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Dong-A Otsuka Co Ltd: Competitive Position 2008

Haitai Beverage Co Ltd

Strategic Direction

Key Facts

Summary 5 Haitai Beverage Co Ltd: Key Facts

Summary 6 Haitai Beverage Co Ltd: Operational Indicators

Company Background

Production

Summary 7 Haitai Beverage Co Ltd: Production Statistics 2007

Competitive Positioning

Summary 8 Haitai Beverage Co Ltd: Competitive Position 2008

Lotte Chilsung Beverage Co Ltd

Strategic Direction

Key Facts

Summary 9 Lotte Chilsung Beverage Co Ltd: Key Facts

Summary 10 Lotte Chilsung Beverage Co Ltd: Operational Indicators

Company Background

Production

Summary 11 Lotte Chilsung Beverage Co Ltd: Production Statistics 2007

Competitive Positioning

Summary 12 Lotte Chilsung Beverage Co Ltd: Competitive Position 2008

Maeil Dairy Industry Co Ltd

Strategic Direction

Key Facts

Summary 13 Maeil Dairy Industry Co Ltd: Key Facts

Summary 14 Maeil Dairy Industry Co Ltd: Operational Indicators

Company Background

Production

Summary 15 Maeil Dairy Industry Co Ltd: Production Statistics 2007

Competitive Positioning

Summary 16 Maeil Dairy Industry Co Ltd: Competitive Position 2008

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 36 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 37 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 38 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 39 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 40 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 41 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 42 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 43 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 44 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 45 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 46 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

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