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Functional Drinks in Morocco

Euromonitor International
July 1, 2009
36 Pages - SKU: EP2464650

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Morocco

Euromonitor International's Functional Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product Coveerage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

Get a detailed picture of the functional drinks industry
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Functional Drinks in Morocco
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary: Sustained Volume and Value Growth, With A Stronger Competitive Environment
Health Trend Fuels Demand for Alternative Soft Drinks
Coca-Cola Morocco Remains in the Lead, Despite Growing Competition
Supermarkets/hypermarkets Gains Volume Shares at the Expense of Independent Small Grocers
Coincidence of Ramadan With the Summer Season Expected To Slow Down Volume and Value Growth
Key Trends and Developments
Positive Economic Performance, Despite Rising Food and Oil Prices
Strong Competition and Intense Promotional Efforts
Growing Urbanisation
Consumption Patterns Continue To Evolve
Shorter Summer Season
Market Data: Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008; Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008; Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008; Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008; Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008; Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008; Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008; Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008; Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008; Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008; Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008; Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008; Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008; Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008; Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008; Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008; Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008; Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008; Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008; Table 20 Penetration of Private Label by Sector by Value 2003-2008; Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008; Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013; Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013; Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013; Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013; Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013; Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013; Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013; Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Appendix
Fountain Sales in Morocco
Data: Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008; Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008; Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008; Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008; Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008; Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008; Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008; Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008; Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013; Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
Definitions: Summary 1 Research Sources
Bourchanin & Cie SA
Strategic Direction
Key Facts: Summary 2 Bourchanin & Cie SA: Key Facts
Company Background
Production
Competitive Positioning: Summary 3 Bourchanin SA: Competitive Position 2008
Cooperative Copag
Strategic Direction
Key Facts: Summary 4 Cooperative COPAG: Key Facts
Company Background
Production
Competitive Positioning: Summary 5 Cooperative COPAG: Competitive Position 2008
Les Eaux Minérales D'oulmès
Strategic Direction
Key Facts: Summary 6 Les Eaux Minérales d'Oulmès : Key Facts
Company Background
Production
Competitive Positioning: Summary 7 Les Eaux Minérales d'Oulmès SA: Competitive Position 2008
Sodalmu SA
Strategic Direction
Key Facts: Summary 8 Sodalmu SA: Key Facts
Company Background
Production
Competitive Positioning: Summary 9 Sodalmu: Competitive Position 2008
Sotherma
Strategic Direction
Key Facts: Summary 10 Sotherma: Key Facts
Company Background
Competitive Positioning: Summary 11 Sotherma: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 40 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008; Table 41 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008; Table 42 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008; Table 43 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008; Table 44 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008; Table 45 Company Shares of Functional Drinks by Off-trade Volume 2004-2008; Table 46 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008; Table 48 Brand Shares of Functional Drinks by Off-trade Value 2005-2008; Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013; Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013; Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013; Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

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