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Functional Drinks in Hungary

Euromonitor International
June 9, 2009
34 Pages - SKU: EP2388396

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Hungary

Euromonitor International's Functional Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

Get a detailed picture of the functional drinks industry
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International

June 2009

Executive Summary

Soft Drinks' Growth Slows Down in 2008

Changing Consumer Perceptions Cause Further Shifts in Soft Drinks

Szentkirályi Grows in Bottled Water at the Expense of Multinationals

Supermarkets/hypermarkets and Discounters Lead Off-trade Sales

Economic Downturn To Impact Forecast Period Performance

Key Trends and Developments

Economic Downturn Starts To Impact Soft Drinks

Health Awareness Trends Continue To Hurt Carbonates

New Product Development Drives Bottled Water's Expansion

Pet Packaging Is Increasingly Popular for Fruit/vegetable Juice

Energy Drinks Expands As New Players Enter

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008

Table 20 Penetration of Private Label by Sector by Value 2003-2008

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

Appendix

Fountain Sales in Hungary

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

Definitions

Summary 1 Research Sources

Elma Rt

Strategic Direction

Key Facts

Summary 2 Elma Rt: Key Facts

Company Background

Production

Competitive Positioning

Summary 3 Elma Rt: Competitive Position 2008

Maspex Olympos Kft

Strategic Direction

Key Facts

Summary 4 Maspex Olympos Kft: Key Facts

Company Background

Production

Competitive Positioning

Summary 5 Maspex Olympos Kft: Competitive Position 2008

Rauch Hungária Kft

Strategic Direction

Key Facts

Summary 6 Rauch Hungária Kft: Key Facts

Company Background

Production

Competitive Positioning

Summary 7 Rauch Hungária Kft: Competitive Position 2008

Sió-eckes Kft

Strategic Direction

Key Facts

Summary 8 Sió-Eckes Kft: Key Facts

Company Background

Production

Summary 9 Sió-Eckes Kft: Production Statistics 2007

Competitive Positioning

Summary 10 Sió-Eckes Kft: Competitive Position 2008

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 40 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2008

Table 41 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 42 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 43 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 44 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 45 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 46 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 47 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 48 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

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