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Functional Drinks in Bulgaria

Euromonitor International
May 9, 2009
15 Pages - SKU: EP2389710

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Bulgaria

Euromonitor International's Functional Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

Get a detailed picture of the functional drinks industry
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International

May 2009

Executive Summary

Excellent Growth Levels Seen for Soft Drinks, With Mixed Performance Within the Category

Healthy and Modern Products Continue To Win Loyal Consumer Base

Concentration Strengthens Positions of Multinational Companies

Volume Sales Dominated by Off-trade, On-trade Generates Value

Slower Volume Growth Expected in Forecast Period, But Constant Value Will Be Higher

Key Trends and Developments

Soft Drinks Production To Become More Concentrated

Soft Drinks Companies Continue To Be Attractive To Investors

Producers Differentiate Their On- and Off-trade Lines

Packaging Trends

Modern Retail Trade Takes Share From Traditional Channels

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008

Table 20 Penetration of Private Label by Sector by Value 2003-2008

Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

Appendix

Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

Definitions

Summary 1 Research Sources

Executive Summary

Excellent Growth Levels Seen for Soft Drinks, With Mixed Performance Within the Category

Healthy and Modern Products Continue To Win Loyal Consumer Base

Concentration Strengthens Positions of Multinational Companies

Volume Sales Dominated by Off-trade, On-trade Generates Value

Slower Volume Growth Expected in Forecast Period, But Constant Value Will Be Higher

Key Trends and Developments

Soft Drinks Production To Become More Concentrated

Soft Drinks Companies Continue To Be Attractive To Investors

Producers Differentiate Their On- and Off-trade Lines

Packaging Trends

Modern Retail Trade Takes Share From Traditional Channels

Market Data

Table 40 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008

Table 41 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008

Table 42 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008

Table 43 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008

Table 44 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008

Table 45 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008

Table 46 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008

Table 47 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008

Table 48 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008

Table 49 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008

Table 50 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008

Table 51 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008

Table 52 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008

Table 53 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008

Table 54 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008

Table 55 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008

Table 56 Company Shares of Off-trade Soft Drinks by Value 2004-2008

Table 57 Brand Shares of Off-trade Soft Drinks by Value 2005-2008

Table 58 Penetration of Private Label (as sold) by Sector by Volume 2003-2008

Table 59 Penetration of Private Label by Sector by Value 2003-2008

Table 60 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008

Table 61 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 62 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013

Table 63 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 64 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 65 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013

Table 66 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013

Table 67 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013

Table 68 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013

Appendix

Sector Data

Table 69 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008

Table 70 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008

Table 71 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008

Table 72 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008

Table 73 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008

Table 74 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008

Table 75 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008

Table 76 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008

Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013

Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013

Definitions

Summary 2 Research Sources

Bovis Ad

Strategic Direction

Key Facts

Summary 3 Lines Holding: Key Facts

Summary 4 Lines Holding: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 5 Lines Holding: Competitive Position 2008

Bovis Ad

Strategic Direction

Key Facts

Summary 6 Lines Holding: Key Facts

Summary 7 Lines Holding: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 8 Lines Holding: Competitive Position 2008

Devin Ad

Strategic Direction

Key Facts

Summary 9 Devin AD: Key Facts

Summary 10 Devin AD: Operational Indicators

Company Background

Production

Summary 11 Devin AD: Production Statistics 2007

Competitive Positioning

Summary 12 Devin AD: Competitive Position 2008

Devin Ad

Strategic Direction

Key Facts

Summary 13 Devin AD: Key Facts

Summary 14 Devin AD: Operational Indicators

Company Background

Production

Summary 15 Devin AD: Production Statistics 2007

Competitive Positioning

Summary 16 Devin AD: Competitive Position 2008

Florina Bulgaria Ad

Strategic Direction

Key Facts

Summary 17 Florina Bulgaria AD: Key Facts

Company Background

Production

Competitive Positioning

Summary 18 Florina Bulgaria AD: Competitive Position 2008

Florina Bulgaria Ad

Strategic Direction

Key Facts

Summary 19 Florina Bulgaria AD: Key Facts

Company Background

Production

Competitive Positioning

Summary 20 Florina Bulgaria AD: Competitive Position 2008

Nova Trade Ood

Strategic Direction

Key Facts

Summary 21 Nova Trade OOD: Key Facts

Company Background

Production

Summary 22 Nova Trade OOD: Production Statistics 2007

Competitive Positioning

Summary 23 Nova Trade OOD: Competitive Position 2008

Nova Trade Ood

Strategic Direction

Key Facts

Summary 24 Nova Trade OOD: Key Facts

Company Background

Production

Summary 25 Nova Trade OOD: Production Statistics 2007

Competitive Positioning

Summary 26 Nova Trade OOD: Competitive Position 2008

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 79 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2008

Table 80 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008

Table 81 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008

Table 82 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008

Table 83 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008

Table 84 Company Shares of Functional Drinks by Off-trade Volume 2004-2008

Table 85 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008

Table 86 Company Shares of Functional Drinks by Off-trade Value 2004-2008

Table 87 Brand Shares of Functional Drinks by Off-trade Value 2005-2008

Table 88 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013

Table 89 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013

Table 90 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013

Table 91 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013

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