Fubon Multimedia Technology Co Ltd in Retailing (Taiwan)
Fubon Multimedia Technology is anticipated to maintain a similar strategy to its present focus. In the face of declining demand for homeshopping the company is expected to step up its performance in internet retail, especially m-commerce. This is likely to include trend-driven and fashionable products aimed at young consumers. Fubon will likely use social media to create a buzz and connect to its target consumers.
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