Fruits in Italy
Fruit is traditionally a popular product type that is consumed by Italians at the end of a meal, on a daily basis. The vitamin content of fruit is well known and considered essential by many consumers. Despite the fact that fruit is a relatively inexpensive product type, remaining affordable to the majority of Italian consumers, the category has nevertheless been negatively impacted by the economic crisis, forcing many consumers to reduce their fruit consumption.
Euromonitor International's Fruits in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2009-2013, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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