Growth in total volume sales of fruits in 2014 was higher than in 2013 which was 3%. This is credited to a production rise in apples, oranges and bananas. This was evident in fruit prices which, for apples and oranges, fell by 5% and 9% respectively during 2013-14 (according to office of the Economic Adviser, Govt. of India). The general trend of fluctuating prices has led many Indians, particularly middle- and lower-income earners, to alter their consumption of fresh fruits.
Euromonitor International's Fruits in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2010-2014, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Fruits market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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