In 2015 fragrances increased by a timid 1% in current value terms, supported by growth in the premium segment; especially premium men’s fragrances. Mass women’s fragrances declined by 4% in current value terms. This was due to a shift from mass to premium fragrances, as the period of economic recession was coming to an end. Apart from a few exceptions, such as Cheryl StormFlower, the Nicky Minaj launch and Beyoncé’s good performance, most mass brands saw a sales decline in 2015.
Euromonitor International's Fragrances in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Fragrances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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