Fragrances both benefited and suffered due to a growing Japanese focus on scent during the review period. While a stronger focus on scent encouraged many consumers to buy more fragrances, many consumers continue to prefer lighter scents. A strong focus on scent within home care areas such as fabric softeners and detergents however encouraged new product development in this area, thus posing some competition. Many consumers prefer the subtler scents imparted by fragranced clothes to those offered...
Euromonitor International's Fragrances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fragrances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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