Female Breadwinners: How the Rise in Working Women is Influencing Spending Patterns

Euromonitor International
July 6, 2011
74 Pages - SKU: EP6537140
With females graduating in greater numbers than ever and delaying family life to establish high-flying careers, traditional gender roles are becoming a thing of the past. As male-orientated jobs are hit by recession and more women become the household’s main breadwinner, they are responsible for a greater share of purchasing decisions. The new report examines the global impact of high earning females on consumer markets and the ways in which marketing strategy will adapt to changing demand.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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