With females graduating in greater numbers than ever and delaying family life to establish high-flying careers, traditional gender roles are becoming a thing of the past. As male-orientated jobs are hit by recession and more women become the household’s main breadwinner, they are responsible for a greater share of purchasing decisions. The new report examines the global impact of high earning females on consumer markets and the ways in which marketing strategy will adapt to changing demand.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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