Price increases in the range of 80-132% drove value up in 2014. Companies faced increasing costs, partly due to high price movements in imported ingredients. This situation led to a decline in transactions for most brands as prices became out of reach for many consumers. For instance, a meal equivalent at McDonald’s was priced at BsF350, which was similar to the average daily wage in Venezuela in 2014. Under this context, most consumers began to perceive that fast food outlets were too...
Euromonitor International's Fast Food in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fast Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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