Following an exceptionally weak year in 2014 with only marginally positive current value growth registered, fast food in Germany was able to record 2% current value growth in 2015 as sales in the channel rose to €11.5 billion. 2014 is the only year current value sales did not increase by at least 2% in fast food in Germany and the unusually weak performance registered in the channel during 2014 was almost exclusively due to the problems faced by the two major players in the largest category of b...
Euromonitor International's Fast Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fast Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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