Mist spray format within eye care continued to become popular as new products were developed and strong advertising and marketing campaigns continued in 2015. In September 2014, the first mist eye spray was introduced in New Zealand by Reckitt Benckiser New Zealand Ltd with the Optrex ActiMist 2in1 eye mist for standard eye care of itchy and watery eyes. The product is sprayed on to the eyelid of closed eyes, which is much easier to administer than eye ointment or drops. With the success of...
Euromonitor International's Eye Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Allergy Eye Care, Standard Eye Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Eye Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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