Eye Care - Germany

Total value sales of eye care products experienced growth of just over 1% in 2009, driven in particular by demand for standard eye care. The main trend over the review period was increasing public awareness of dry eyes, notably among female consumers, which helped drive demand. According to industry research conducted during 2009, Germans are far more likely to suffer from dry eyes than their counterparts in France, Italy or the UK and have the highest proportion of people suffering from this...

Euromonitor International's Eye Care Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Antibiotic Eye Care, Standard Eye Care

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.